Connecting Facebook and WhatsApp Businessīefore you actually get to creating ads on Facebook, you’ll first need a WhatsApp Business account.

We’ll be detailing the steps needed for you to create ads and boost posts on Facebook that take users to initiate a WhatsApp chat with you.Įven though this is possible with both Facebook and Instagram ads, we will be focusing on Facebook in this article. If you’re looking to convert your Facebook ad traffic to conversations on WhatsApp, read on. That’s exactly what we’re here to do today.

Combining Facebook, the most popular social media network with WhatsApp, the most-used mobile messenger app (both by quite a margin, too), what you get is great business growth potential.Īnd since Facebook backpedaled on its decision to allow promoted content on WhatsApp following user backlash, the closest thing businesses have to creating ads on WhatsApp is driving ad traffic to it.

As the parent company of other platforms including Instagram and WhatsApp, one of the best parts about advertising on Facebook is the seamless integration it offers with its entities. Facebook has rightfully earned its nickname: the king of social media.

How to add whatsapp business account